ROSÉ & Bruno Mars' ‘APT.’ Breaks Records with 18th Week at No. 1 on Billboard Global Excl. U.S. Chart

Table of Contents

1. Key Highlights
2. Introduction
3. Chart Dynamics: The Rise of Global Hits
4. The Impact of Collaborations
5. Other Trends in The Charts
6. The Role of Social Media and Fan Engagement
7. The Future of Music Charts: A Continuing Evolution
8. Conclusion
9. FAQ

Key Highlights

• ROSÉ and Bruno Mars’ collaboration "APT." celebrated an unprecedented 18th week at No. 1 on the Billboard Global Excl. U.S. chart.
• Lady Gaga and Mars' other hit "Die With a Smile" achieved a remarkable 13 weeks atop the Billboard Global 200.
• Playboi Carti made waves with his latest album, debuting multiple tracks in the top tiers of both charts.
• The shifting dynamics of streaming and sales reflect broader trends in the music industry, influenced by chart methodology and global audience engagement.

Introduction

As of March 24, 2025, the music world is abuzz with the monumental success of ROSÉ and Bruno Mars' duet “APT.” This track not only solidifies its place in modern pop culture but also extends its reign at the top of the Billboard Global Excl. U.S. chart for an astounding 18 weeks—a record that sets a new industry benchmark. This achievement stands as a testament to the pair's remarkable artistry and marketing prowess in an era when music consumption is heavily digitized and globalized.

Chart positions do more than just signal popularity; they reflect evolving consumer behaviors, streaming trends, and the relentless pace of musical innovation. This article delves into the massive success of “APT.,” exploring its implications while situating it within the larger narrative of today's music landscape.

Chart Dynamics: The Rise of Global Hits

The Billboard charts, comprising both the Global 200 and Global Excl. U.S. rankings, provide an insightful lens into the current musical zeitgeist. “APT.” first climbed to the summit of the Billboard Global Excl. U.S. on November 30, 2024, signaling its immediate resonance with audiences worldwide. The methodology for these charts, introduced in 2020, utilizes a weighted formula based on streaming and sales data from more than 200 territories, excluding data from the U.S. for the Global Excl. chart.

The Streaming Revolution

Throughout its impressive run, “APT.” amassed 76.7 million streams in the last tracking week, even witnessing a slight dip of 3% from the previous week. The decline in streams mirrored the decreasing sales figures, which dropped 12% to about 6,000 units sold. Additional considerations, such as fluctuations in promotional activity and seasonal trends, can greatly influence these numbers.

Historical Perspectives

In the evolution of the music industry, augmented by technology and consumer behavior, we see a shift toward global hits. Previously, artists who were more concentrated in their local markets dominated the charts. With the rising influence of streaming platforms like Spotify and Apple Music, the accessibility of music has changed, allowing tracks like “APT.” to reach broadly diverse audiences.

The Impact of Collaborations

Collaboration in music has taken on newfound significance, particularly in pop and K-pop, where ROSÉ hails from BLACKPINK. The advantages of such partnerships lie in the cross-pollination of fan bases; Bruno Mars’ extensive following coupled with ROSÉ's burgeoning global appeal creates a formidable force in the industry.

The Collaborative Chemistry of ROSÉ and Mars

“APT.” features a blend of ROSÉ's emotive vocal prowess and Mars’ unparalleled flair for catchy hooks. This potent combination captures a wide demographic, ensuring its longevity at the top of the charts. At their core, the song's themes of love and ambition resonate deeply, solidifying its status as an anthem for a generation navigating the complexities of relationships in a digital age.

Other Trends in The Charts

Simultaneously, Lady Gaga and Bruno Mars’ collaborative single "Die With a Smile" continued to demonstrate remarkable staying power, clinching its 13th week atop the Billboard Global 200. This success reflects both the enduring appeal of both artists and the song's broad commercial and critical reception.

Playboi Carti's Ascendancy

Apart from the feats of ROSÉ and Mars, Playboi Carti's latest album debuted successfully with two songs making headway into the Global 200's top 10. This brings to light Carti’s significant impact on the charts, alongside emerging artists such as Doechii and JENNIE, both of whom are contributing to the ongoing evolution of the music landscape.

The Role of Social Media and Fan Engagement

With the importance of fan interaction amplified through social media, the way artists promote their music has transformed dramatically. Behind every streaming success story like “APT.,” there’s an adept social media strategy. Artists now engage with fans directly through platforms providing immediate feedback and live performance experiences. The music industry has shifted, where today's listeners crave a connection, encouraging artists to invest in their online personas.

Effective Marketing Strategies

For ROSÉ and Mars, their promotional strategies likely included:

• Behind-the-scenes content and social media teasers that build excitement leading to the single’s release.
• Interactive live sessions to connect directly with their fan base, enhancing loyalty and interest.
• Leveraging features across various platforms for maximum reach.

The Future of Music Charts: A Continuing Evolution

The music industry is always morphing, with streaming dynamics altering the traditional boundaries of chart performance. Songs such as “APT.” and “Die With a Smile” underscore this evolution, emphasizing qualitative listener engagement over mere sales figures. They highlight the growing relevance of global collaboration and the marriage of diverse genres—elements that enrich the listening experience and broaden audience connections.

Predictions and Implications

As we look ahead, we can expect the nature of music consumption to continue shifting. There may be newer metrics that arise, incorporating more sophisticated analysis of listener engagement—from social shares to playlist placements—ultimately reshaping how we understand success in the modern music landscape.

Conclusion

The record-breaking achievements of ROSÉ and Bruno Mars with their collaborative single “APT.” reflect not only their personal artistry but also wider industry trends impacting music consumption and chart dynamics. Alongside other contemporary hits, they point toward a future where the quality of connection between artists and fans takes precedence. In navigating this new landscape, artists like ROSÉ and Mars redefine success through innovative collaborations and deep audience engagement, paving the way for a fresh generation of music that resonates with the world.

FAQ

How long has “APT.” been at No. 1 on the Billboard Global Excl. U.S. chart?

ROSÉ and Bruno Mars' “APT.” has been at No. 1 for a record-extending 18 weeks as of March 24, 2025.

What other songs are currently topping the Billboard charts?

As of the latest data, Lady Gaga and Bruno Mars’ “Die With a Smile” leads the Global 200 chart for its 13th week, while Playboi Carti debuted multiple tracks in the top tiers.

How are Billboard chart rankings determined?

The Billboard charts rank songs based on a weighted formula that includes streaming and sales data from over 200 territories globally, allowing for more comprehensive representation of music popularity.

Why is collaboration becoming increasingly popular in the music industry?

Collaborations allow artists to merge their fan bases, enhancing overall visibility and access to diverse audiences while creating richer, more complex musical experiences.

What are the implications of the streaming revolution for new artists?

The streaming landscape enables easier access to audiences for all artists, decreasing barriers for entry and providing opportunities for diverse music to be appreciated globally.