In an age saturated with instant fame and viral moments, Brooklyn-based artist Kota the Friend stands apart, embodying a philosophy of less noise and more presence. Statistically, artists like Kota are becoming rare gems in an industry dominated by sensationalism. While many chase trends, Kota is focused on nurturing his creative roots, emphasizing the importance of authenticity, family, and the artistry that flows from genuine experiences. Kolta’s latest single, "Michigan," which features the heavyweight rapper Big Sean, marks a significant return to form. This article delves into Kota’s motivations for his new album No Rap on Sunday, the inspiration behind "Michigan," and what it means to be an indie rapper in a hyper-digital world.
Kota the Friend, born Leandro Lara, has intentionally distanced himself from the societal pressures plaguing many contemporary artists. Rather than chasing virality, he has cultivated a life steeped in simplicity and authenticity. "One thing I really had to do was disconnect from social media, and disconnect from the numbers and what people think about me," Kota shared in a recent interview. This conscious step back from the digital landscape has allowed him to prioritize his family and personal peace while honing his craft as a musician.
His latest work, No Rap on Sunday, builds on these themes. The album aims to return to the essence of what makes music resonate: connection, moments, and emotional truth. By avoiding traditional digital streaming platforms for the album's initial release, Kota provides a fresh outlook on how music should be appreciated—intimately, without the distractions of the mainstream's critical eyes.
The song "Michigan" serves as a testament to Kota’s growth, reflecting his journey through personal challenges and triumph over adversity. Featuring Big Sean, who adds his unique flair to the track, the collaboration is not merely a business transaction but a synchrony of contributions from two distinct artists grounded in their roots.
"Man, I loved it. I love that he got on the record," Kota expressed about Sean's involvement. "I don’t think that there’s anybody else that should’ve done that record." The synergy between the two artists illuminates the track, vying to resonate both with fans and newcomers alike. The lyrical themes tackle the importance of remaining present and the balance of personal growth amid the chaos of modern life.
The accompanying music video for "Michigan" is equally significant. Carefully curated to pay homage to the titular state, Kota features contrasting images from urban Detroit to the serene Sleeping Bear National Park. The visuals are not just a backdrop; they narrate a story, spotlighting the beauty found within his home state while symbolizing the journey of self-discovery and the struggles that cultivate resilience and artistry.
While creating music, Kota is meticulously renovating a house in Brooklyn and actively involving himself in raising his two children and supporting his wife. "At the beginning I told myself if I could pay my bills, keep a roof over my head, I’d be good. If I can feed my kids, I’m great," he reflects. His approach to both life and art stems from a desire to provide for his family while pursuing creative fulfillment. This balance is one of the core elements that shape his work, reinforcing that music can thrive in a nurturing environment.
Kota's ability to blend his artistic life with real-world responsibilities emerges as a stark contrast to the often chaotic life that many artists choose or find themselves in. For him, "it’s almost like you go through something and you get out of it... a much wiser individual." This growth not only informs his personal life but also bleeds into his music, from the lyrics to the production.
In a significant pivot from industry norms, Kota has chosen to limit the availability of No Rap on Sunday for its initial phases. The decision was made to foster a more meaningful relationship with his audience—one built on investment and shared experiences rather than immediate critics’ opinions. Kota explains, “I didn’t want to give my art out like that for free just for people to comment on. I invested a lot into this album, and I don’t plan on releasing it on DSPs until July.”
This decision demonstrates a longing for deeper interactions with fans, allowing them to engage with the album meaningfully before it becomes an object of public scrutiny. The thought process follows suit with his overall artistic direction, which seeks to consciously curate the moments surrounding his works rather than hastily pouring them into the vast machine of online scrutiny.
Kota’s necessity to connect deeply with his art reflects a growing trend within indie hip-hop. Artists are recognizing the value of cultivating direct artist-fan relationships. Rather than chasing streaming numbers, they want to build communities around their music and its messages. Kota notes, “I feel like I’ve created value for this piece of art... So many artists put in a year, two years to make an album.”
Additionally, his acknowledgment of the need for unity among New York rappers is one of the clarion calls for a resurgence within the industry. Recent years have seen a renaissance of various styles and localized sounds, but Kota emphasizes the need for collaboration across different genres to strengthen the New York hip-hop community. “We don’t have to make the same kind of music to make a good record together. We’re all from here and we all represent a different part of the city,” he states.
Kota the Friend continues to redefine what it means to be a contemporary artist in the ever-evolving landscape of hip-hop. By prioritizing authenticity and presence over fleeting fame, he embodies a refreshing perspective that resonates with many who seek similar values in their lives. As he balances personal responsibilities with artistic endeavors, Kota’s work offers a blueprint for navigating the complexities of modern life while remaining true to oneself.
His latest project, No Rap on Sunday, serves as a beacon for those navigating the digital tidal wave, facilitating the conversation around mindfulness and authenticity in music and life. As “Michigan” is poised to be a hallmark of his career, it’s also a notable chapter within the broader file of indie hip-hop, signifying a return to values that matter most.
"Michigan" reflects themes of authenticity and connection to one’s roots, featuring a collaboration with Big Sean that emphasizes personal growth and presence in life.
Kota aimed to build a deeper connection with his fans and provide value to his art, allowing dedicated listeners to invest in the music experience before wider public release.
Kota seeks to foster unity within the diverse New York hip-hop scene, encouraging artists from different backgrounds to collaborate and innovate together rather than remain isolated within genres.
Kota actively engages in family life while pursuing music, valuing simplicity and focusing on essential aspects of living that contribute to his creativity and well-being.