Drake Unveils Enigmatic ‘NOKIA’ Video Featuring Shai Gilgeous-Alexander

Table of Contents

1. Key Highlights
2. Introduction
3. A Step Back in Time: The Aesthetic and Narrative
4. Collaboration with Shai Gilgeous-Alexander
5. The Broader Context: Drake’s Artistic Evolution
6. Conclusion
7. FAQ

Key Highlights

• Newly released music video for "NOKIA" showcases Drake’s playful return to the party scene, featuring a retro aesthetic and multiple events.
• The black-and-white IMAX film is directed by Theo Skudra and prominently features NBA star Shai Gilgeous-Alexander.
• Currently sitting at No. 11 on the Billboard Hot 100, the track is expected to gain more traction post-release of the video.
• Drake prepares for his upcoming solo album while also headlining three nights at London’s Wireless Festival in July.

Introduction

Drake's latest project, the music video for “NOKIA,” dropped on March 31, 2025, capturing the attention of fans and industry insiders alike. This highly anticipated release is not just another addition to Drake’s extensive portfolio but a vibrant celebration of nostalgia, youth culture, and the modern era's blend of casual festivities wrapped in digital interactions. Audiences are met with a captivating visual narrative that unfolds against the backdrop of a black-and-white palette—a conscious nod to the aesthetics of bygone eras.

In this article, we explore the themes, production, and impact of “NOKIA,” diving into how this project aligns with Drake's evolving artistic identity and its cultural significance.

A Step Back in Time: The Aesthetic and Narrative

Drake has always had a knack for blending different influences in his music, and “NOKIA” is no exception. The video is characterized by its retro aesthetic, with Drake orchestrating various parties from his vintage flip phone—a refreshing symbol that could resonate with a generation that is both tech-savvy and nostalgically inclined toward the simplicity of the past.

As the video unfolds, Drake invites friends to a Carnival-themed celebration followed by an energetic rollerblading night. This two-part structure not only reflects a carefree vibe but also symbolizes a desire to connect in a world increasingly dominated by digital screens. The visual style, shot in IMAX by director Theo Skudra, imbues the entire experience with a theatricality that is rare in contemporary music videos.

The choice of the black-and-white filter deepens the nostalgic value, reminiscent of classic films and music videos from the late 20th century. This artistic direction has sparked discussions among critics about Drake’s intent to symbolize the transience of trends across eras while emphasizing the timelessness of social gatherings.

Themes of Connection and Celebration

The visual elements reflect a dichotomy of social interactions today, where genuine human connections are often mediated through technology. The visual narrative illustrates the importance of face-to-face gatherings—an echo of the sentiment many crave amidst the isolating nature of modern society.

Drake’s costume choices further enhance this narrative. In the rollerblading segment, he sports a vintage basketball jersey, eliciting memories of his high school days, and humorously dons a Valley Football jacket advertising “Hotmoms.com.” This sartorial journey through time not only entertains but also engages viewers in a conversation about identity, nostalgia, and self-expression.

Collaboration with Shai Gilgeous-Alexander

Perhaps one of the most notable aspects of the video is the cameo from Shai Gilgeous-Alexander, the front-runner for the 2025 NBA MVP. This collaboration highlights an intersection of music and sports that appeals to a diverse audience. Shai's appearance, clad in a chic Vaffanculo jacket while promoting his brand of Converse sneakers, symbolizes the merging of different cultural spheres, elevating both professions into a shared space of creativity and influence.

Cultural Impact and Fan Reactions

Both Drake and Gilgeous-Alexander represent modern cultural icons, and their interaction within the video resonates with their respective fan bases. Social media platforms lit up with conversations about the video’s aesthetic choices, thematic representation, and high-profile collaboration. Reactions reflect a blend of excitement and nostalgia, as fans appreciate the fresh yet familiar landscape Drake has crafted.

The anticipation for “NOKIA” has only amplified its initial reception. Given its current position at No. 11 on the Billboard Hot 100, the release of the music video is likely to further propel its rankings and visibility. Drake's ability to innovate while maintaining elements that resonate deeply with fans showcases his lasting relevance in the industry.

The Broader Context: Drake’s Artistic Evolution

Drake’s trajectory as an artist portrays a constant evolution that mirrors broader trends within the hip-hop and R&B landscape. Since his emergence on the scene, he has mastered the art of reinvention, seamlessly blending genres, lyrics, and visuals to reach audiences on multiple levels.

The release of “NOKIA” comes in the wake of his earlier work, $$ome $exy $ongs 4 U, which has laid the groundwork for stakes raised in his next solo album. This ongoing transition demonstrates Drake's commitment to exploring new artistic frontiers while providing fans with the catchy hooks and relatable themes they've come to expect.

What’s Next for Drake?

All eyes are on Drake as he prepares to headline the Wireless Festival in London this July, yet another indication of his unparalleled draw as a performer. This three-night performance not only showcases his ability to engage with live audiences but positions him as an artist still at the top of his game, ready to unveil new music that may redefine his previous work.

Insight into his next album remains a tantalizing mystery, leading fans and critics alike to speculate about the directions he might take. The visual experience provided in “NOKIA” sets the stage for heightened expectations, fusing elements from the past with modern sensibilities.

Conclusion

Drake’s dynamic presence in the “NOKIA” video effectively communicates a celebratory narrative that transcends generations, inviting audiences to engage in both nostalgia and contemporary connection. As he navigates through vibrant parties, eclectic aesthetics, and cultural milestones, Drake not only cements his status as an icon but challenges the fabric of modern interaction in art and entertainment.

With the potential for “NOKIA” to climb higher on the Billboard charts following the video’s release, the spotlight on Drake is sure to continue shining brightly. The combination of impressive visuals, coupled with genuine thematic representation and powerful collaborations, solidifies his position within the music industry as a leading force ready to inspire the next wave of artists.

FAQ

What is the significance of the vintage flip phone in the “NOKIA” video?

The vintage flip phone symbolizes a nostalgic connection to simpler times, contrasting the complexity of today’s digital interactions and emphasizing the importance of real-life connections.

Why was Shai Gilgeous-Alexander featured in the video?

Shai Gilgeous-Alexander's appearance connects the worlds of music and sports, appealing to a diverse audience and symbolizing collaboration among contemporary cultural icons.

How has the video impacted the popularity of the song “NOKIA”?

The release of the music video is expected to boost the song’s popularity, as visual storytelling tends to enhance listener engagement and attract new audiences.

What themes are explored in the “NOKIA” video?

The themes of nostalgia, connection, and celebration are prominent, addressing how modern technology interacts with traditional social gatherings, and encouraging audiences to cherish real-life connections.

What can we expect from Drake's upcoming album?

While specific details remain under wraps, the anticipation surrounding Drake's new solo album suggests a potential for innovation and exploration of new musical directions, building on the groundwork laid by his past works.