In an inspiring milestone for Australia, Hugh Evans, co-founder and CEO of the international advocacy organization Global Citizen, was awarded the prestigious Sunhak Peace Prize on April 11, 2025. Given to those who demonstrate exceptional leadership in promoting peace and eradicating poverty, this award highlights Evans's innovative contributions towards these global challenges. In a world where extreme poverty still affects over 700 million people, marking Evans's recognition serves as a reminder of the relentless pursuit required to bring about change and compel action.
This article explores Evans's journey, the significant impact of Global Citizen, and the essential role of collective efforts in combating global poverty.
Hugh Evans co-founded Global Citizen in 2008 with the vision of uniting individuals from all walks of life to address extreme poverty and advocate for social justice. Alongside co-founders Michael Sheldrick, Simon Moss, and Wei Soo, Global Citizen's mission materialized into a powerful platform that combines education, advocacy, and action.
Evans's journey began with a personal resolution to understand and address the root causes of poverty. During his teenage years, after a life-changing trip to India, he developed a keen awareness of the struggles faced by those living in extreme poverty. His experiences propelled him into activism; he began organizing concerts and campaigns to raise awareness and funds for human rights violations.
In 2012, Global Citizen launched its flagship event, the Global Citizen Festival, an innovative concert series that emphasizes the intersection of music and activism. By employing an incentivized model, where fans "earn" tickets through advocacy actions like signing petitions, volunteering, and donating, Global Citizen has harnessed the power of engagement in a way that motivates millions.
The festivals have attracted major artists including Beyoncé, Coldplay, and Taylor Swift, successfully bridging entertainment with advocacy. The 2024 edition in New York City featured popular performers such as Post Malone and Doja Cat, demonstrating the ability of music to unite and mobilize.
The Sunhak Peace Prize is awarded biannually to individuals or organizations whose activities significantly contribute to world peace and the progress of humanity. Established in 2015 by the Sunhak Peace Prize Committee, it aims to honor innovative leaders who actively implement solutions to global challenges.
Hugh Evans received the 2025 prize for his leadership in the fight against extreme poverty, reflecting a deep commitment to making the world a better place. His recognition is not only a personal achievement but signifies acknowledgment of the collective efforts of Global Citizen's team, supporters, and advocates across the globe.
During his acceptance speech, Evans emphasized the organization's success in mobilizing over $49 billion to tackle extreme poverty, positively impacting 1.3 billion lives. He noted, "I share this award with our incredible team, long-standing partners, generous supporters, and global citizens everywhere who have taken action with us over the past decade and beyond." This collective focus on putting people at the center of advocacy encapsulates Global Citizen's mission.
Following the award announcement, Evans shared ambitious plans for expanding Global Citizen's reach and impact. Initiatives scheduled for the coming year include:
Moreover, the upcoming Global Citizen Festival on September 27, 2025, will be staged in Central Park, New York City, aiming to unite a crowd of 60,000 global citizens in a call for action against climate change, inequality, and poverty. The emphasis on real and lasting change reflects the organization’s readiness to confront the burgeoning crises of our time.
Evans's award and the growing prominence of Global Citizen exemplify the importance of collaboration and collective action in advocacy.
Organizations across various sectors can harness their resources and leverage their networks to bring about impactful change. By uniting individuals, businesses, governments, and philanthropic organizations, the potential to reduce poverty and push for social equity becomes ever more feasible.
One of Global Citizen's key strategies has been to captivate the attention of younger audiences. Engaging with Millennials and Gen Z, who are more socially conscious and active, has proven to be a powerful mechanism for advocacy. By utilizing social media platforms and other digital tools, Global Citizen encourages this generation to participate in real-time, actionable efforts that contribute to systemic change.
Hugh Evans's recognition as the first Australian recipient of the Sunhak Peace Prize is a powerful testament to the collective action required to confront global challenges like extreme poverty. As Global Citizen continues to innovate and inspire, the organization's role in fostering partnerships and mobilizing global citizens will undoubtedly propel the world toward a fairer and more equitable future. The acknowledgment of Evans and his team serves as both an honor and a motivator for ongoing advocacy in the quest to end poverty, urging individuals everywhere to join the cause.
Q: What is the Sunhak Peace Prize? A: The Sunhak Peace Prize is awarded biannually to individuals or organizations whose work significantly contributes to global peace and the advancement of humanity.
Q: Why was Hugh Evans awarded the Sunhak Peace Prize? A: Hugh Evans was recognized for his innovative leadership and impactful work through Global Citizen in promoting advocacy and action to end extreme poverty.
Q: What role does Global Citizen play in fighting poverty? A: Global Citizen mobilizes individuals across the globe through campaigns, advocacy, and high-profile events to raise awareness and funds to combat extreme poverty and promote social justice.
Q: What is the Global Citizen Festival? A: The Global Citizen Festival is an annual concert series that combines entertainment with activism, inviting artists and fans to participate in advocacy actions to earn tickets.
Q: Where and when will the next Global Citizen Festival take place? A: The next Global Citizen Festival is scheduled for September 27, 2025, in Central Park, New York City.