During the Apple Music Super Bowl LIX halftime show, held on February 9, 2025, at the Caesars Superdome in New Orleans, audiences were treated to a unique fusion of sports and music as tennis icon Serena Williams made a surprising cameo alongside rapper Kendrick Lamar. This event brought forth nostalgia, with Williams reminiscing about her past performances and accomplishments, particularly her famous dance following her fifth Wimbledon title in 2012. Williams' decision to participate in this moment was spurred by her desire to represent her hometown of Compton, tying the event's significance to her identity. Yet the performance raised eyebrows and questions, especially regarding her sentiments toward the accompanying song, which contained a diss aimed at her former partner, Drake.
Serena Williams is no stranger to the spotlight. As one of the most decorated athletes in history, her legacy is marked not only by her impressive tally of 23 Grand Slam singles titles but also by her cultural impact, particularly in promoting female athletes and advocating for equality in sports. Williams' identity as a proud daughter of Compton has often colored her narrative, making her recent collaboration with Kendrick Lamar—a fellow Compton native—all the more poignant.
Lamar, widely regarded as one of the most influential artists in hip-hop, shared Williams' sentiment. The two have long wanted to collaborate, driven by their shared roots and the mutual respect they hold for each other's artistry. When Lamar reached out to Williams with the prospect of including her in his halftime performance, she found herself in a whirlwind of emotions.
“I’m like, ‘Wait, what, you’re asking me?’” Williams recounted in her interview with Time. The mention of crip walking, a dance traditionally linked to West Coast hip-hop culture, made her question whether this was the right move for her. She humorously joked, “I would have a better chance to be quarterback at the Super Bowl than dance.”
However, despite initial hesitations, Williams understood the importance of the moment, stating, “Who would have thought that a tennis player from Compton would be regarded as one of the best tennis players of all time?”
Williams’ performance quickly went viral, captivating viewers as she joined Lamar onstage during “Not Like Us.” The dance she showcased echoed her spirited celebration from 2012, sparking discussions on social media and across news outlets. Millions tuned in to witness the historic intersection of sports and hip-hop, but the performance was not without its complexities.
Not long before the Super Bowl, tensions arose through lyrical exchanges in the music industry, particularly between Drake and Williams. In 2022, Drake included a line in his collaborative album Her Loss where he referred to Williams' husband, Alex Ohanian, as a “groupie.” This sparked a public response from Ohanian, who has always been vocal about supporting his wife. He countered by asserting that his focus is centered around being a devoted husband and father, implying that real success comes not just from personal accolades but also from family.
With Kendrick's performance coinciding with a diss track that some interpreted as directed at Drake, Williams had to navigate these waters carefully. She clarified afterward: "I have never had negative feelings towards him [Drake]. We've known him for so many years." Williams emphasized her respect for Drake and reiterated her intention was never to disrespect him.
The duality of emotion and intention surrounding Williams' appearance has sparked conversations well beyond the realms of music and sport. The event unfolded against a backdrop of social media scrutiny, leading to fans dissecting every minute of her performance. The complexities of her feelings about the response, coupled with the commentary on her relationship dynamics, led Williams to ruefully state: "I don’t know if I regret it or not. I don’t know the answer to that."
The rivalry within hip-hop often spills over into public perception, compelling artists and their associated personalities to respond with caution. The unexpected prominence of Williams in such a dialogue illustrates how cultural intersections can create defining moments in sports and entertainment. Williams’ presence at the Super Bowl served as a reminder that athletes are often positioned at the converging point of divergent narratives, each with distinct repercussions.
Williams' journey underscores profound themes of identity, representation, and cultural expression. As an athlete who broke barriers, she has consistently used her platform to engage with broader societal issues. By participating in an event dominated by music and a prevailing hip-hop culture, Williams reminded viewers of the significance of her heritage and the trials that accompany a life lived in the public eye.
Compton, particularly in the realms of music and sports, has birthed a plethora of icons who have shaped American culture. Kendrick Lamar and Serena Williams stand testament to the city's unique capacity to cultivate talent that engenders both respect and criticism. Their respective successes transcend mere individual achievement, intertwining into a narrative of communal pride, resilience, and artistry.
As audiences increasingly seek authenticity and transparency from public figures, events like Williams' halftime performance invite more questions about the role celebrities play in complex social dynamics. The blurring of lines between art, athleticism, and personal relationships fosters a culture that encourages dialogue, often ignited by social media.
Serena Williams' appearance during Kendrick Lamar's Super Bowl LIX Halftime Show encapsulates a pivotal confluence of culture, identity, and artistry. As a figure who continues to push boundaries and redefine roles, Williams represents a new wave of athletes intertwining with cultural movements. The questions surrounding her performance reflect not just personal uncertainty but also the larger complexities of navigating fame and legacy in an era characterized by resonance and scrutiny.
Williams was motivated by her desire to represent her hometown of Compton and seize a unique opportunity to collaborate with Kendrick Lamar.
She noted that while she was proud to celebrate her roots, the performance took place during a song that included a diss aimed at her ex-boyfriend Drake, leaving her uncertain about how her appearance would be perceived.
Williams' performance went viral, prompting discussions and varied reactions that highlighted the complexities of celebrity interactions and public perceptions.
Williams clarified that she harbors no resentment toward Drake and has always respected him, emphasizing that she sought to avoid any negative implications through her performance.
The event underlines the intersection of hip-hop and sports, highlighting the significance of representation and community identity through Williams and Lamar's shared heritage.