On April 4, 2025, K-pop girl group SECRET NUMBER faced a significant upheaval as three of its members—Dita, Jinny, and Minji—publicly announced their departure from the group. This breaking news shocked fans worldwide, marking a dramatic turning point for the group that has been a part of the K-pop landscape since its debut in 2020. The trio's departure comes on the heels of a similar announcement by member Léa, who left just a day earlier, igniting discussions about the future of the group and the K-pop industry in general.
The K-pop world is no stranger to member changes, but the simultaneous departures of four members from the same group not only raises eyebrows but also questions about agency dynamics, artist management, and the growing pressures facing idols in a rapidly evolving industry. This article will explore the implications of these exits, the group's history, and what might lie ahead for the remaining members and their fans.
Formed under Vine Entertainment, SECRET NUMBER debuted in November 2020, capturing hearts with their catchy debut single "Who Dis?" and a diverse lineup that showcased various talents. Known for their upbeat music and strong choreography, the group quickly gained a following both in South Korea and internationally.
However, the challenges that members face within the K-pop industry are fraught. Many idols endure grueling schedules, intense scrutiny, and pressure to maintain public personas. According to a recent survey by the Korean Institute for Criminal Justice Policy, 53% of K-pop idols report experiencing mental health issues due to the high expectations set by agencies, fans, and themselves. This context is crucial as it may provide insight into the motives behind the recent departures.
In their statement, Dita, Jinny, and Minji expressed that their contracts with Vine Entertainment had been terminated. They articulated their struggles amid ongoing discussions with their agency regarding the future of their careers.
“We’ve always gave our very best, but despite numerous discussions, we ultimately came to the conclusion that under the current situation, it would be extremely difficult for us to move forward,” they stated in a heartfelt goodbye letter to fans.
The emotional weight of their departure is significant; these members have built bonds with their audience over the past five years. This announcement not only signals the end of their collective journey in SECRET NUMBER but also represents a broader issue in the industry related to contract persistence and personal wellbeing.
Overwhelmed fans took to social media to express their shock and dismay. One fan tweeted, “This is devastating. They worked so hard, and it feels unfair that they can’t continue.” The response was swift and heavy, highlighting the deep connection these idols develop with their fans.
Just one day before the trio’s announcement, Vine Entertainment revealed that member Léa would also be parting ways with the group. The timing of these exits has led to rampant speculation about the internal dynamics at Vine Entertainment.
A representative from the agency mentioned, “We will do our best to present SECRET NUMBER in a new and refreshed way for the fans.” However, without addressing the ongoing member exodus with clarity, fans are left to wonder how sustainable and appealing such a new iteration of the group can be.
Vine Entertainment faces an uphill battle to stabilize SECRET NUMBER with only two remaining members: Zuu and Soodam. The label's commitment to re-establishing the group is evident, but the public relations crisis spurred by these departures may linger, impacting the agency's reputation and the group’s marketability.
Historically, K-pop groups have endured similar transitions, with varying outcomes. For instance, the girl group Girls' Generation weathered significant personnel challenges yet excelled due to their strong fanbase and management. In contrast, groups like Wonder Girls faced significant hurdles when multiple members departed, leading to diminished popularity and eventual disbandment.
The key to success for Zuu and Soodam will likely hinge on several factors:
The recent events involving SECRET NUMBER highlight ongoing challenges within the K-pop industry, indicating a critical need to address the mental and emotional health of idols. As several K-pop idols have previously discussed the pressures faced during their careers, it is vital for agencies to foster healthier environments for their artists.
Furthermore, PROJECT kpop provides upcoming strategies emphasizing human rights, which could reshape artist management courses and agencies' philosophies about contracts, career longevity, and well-being. The industry must adapt to this movement by following certain practices:
By addressing these issues proactively, companies not only safeguard their performers' mental health but also promote longevity, redefinition, and reinvention in the K-pop market.
Looking ahead, the immediate future of SECRET NUMBER seems uncertain. With Zuu and Soodam at the helm, it begs the question: can the remaining members retain the essence of the group while navigating artistry on their own?
Historically, groups that have lost key members usually explore avenues which include:
Both options harbor immense risks and rewards. If approached thoughtfully, these could reinvigorate SECRET NUMBER and yield a renewed fan base.
They announced their departure due to the termination of their contracts with Vine Entertainment, expressing that it was difficult to move forward under the current circumstances.
Léa's exit, combined with that of Dita, Jinny, and Minji, raises questions about the future direction of the group. The agency has indicated plans for a restructured lineup.
Many fans expressed shock and sadness on social media, with some calling it devastating and unfair given the hard work the members put into their career.
The agency aims to present SECRET NUMBER in a refreshed way with the remaining members Zuu and Soodam, although specific plans have not yet been detailed.
These departures highlight the intense pressures faced by idols and the need for improved mental health support and contract management in the K-pop industry.
The future remains to be seen for SECRET NUMBER, but one thing is certain: the K-pop landscape is as dynamic as ever, and shifts like this can set new trends that may redefine how idol groups operate in both the present and future.