Natti Natasha Achieves Milestone with First Solo No. 1 on Billboard's Tropical Airplay Chart

Table of Contents

1. Key Highlights
2. Introduction
3. The Journey to "Desde Hoy"
4. A Time of Transition in Latin Music
5. The Future of Natti Natasha
6. FAQ

Key Highlights

• Natti Natasha earns her first solo No. 1 on Billboard’s Tropical Airplay chart with “Desde Hoy,” marking her return to the top after five years.
• The song, produced by Romeo Santos, also contributes to her successful fourth studio album "Natti Natasha En Amargue."
• "Desde Hoy" reflects Natti Natasha's resilience in a competitive industry, positioning her among a select group of female artists to achieve solo chart success.

Introduction

On April 16, 2025, Natti Natasha marked a significant milestone in her career by clinching her first solo No. 1 on Billboard’s Tropical Airplay chart with the song "Desde Hoy." The triumph comes after a five-year hiatus from the top spot, and it resonates deeply within the context of Natasha’s journey in the music industry and the evolving landscape of Latin music. This success not only highlights her talent but also reflects the changing dynamics in an industry that continuously seeks fresh sounds and engaging narratives.

The Journey to "Desde Hoy"

Natti Natasha’s path to success has been anything but straightforward. With a career that began in the early 2010s, the Dominican singer has faced both acclaim and challenges. Her rise to fame was established through collaborations, including the chart-topping hit "La Mejor Versión de Mí" with Romeo Santos, which spent an impressive 15 weeks atop the charts from 2019 to 2020. Following this success, her career trajectory encountered a lull, leaving fans eager for new material.

"Desde Hoy" represents not just a musical comeback, but it is also the first taste of her fourth studio album, “Natti Natasha En Amargue.” The song exemplifies her growth as an artist, showcasing her versatility and ability to resonate with audiences through powerful lyrics and dynamic beats.

The Impact of "Desde Hoy"

“Desde Hoy” was welcomed by listeners with enthusiasm, rapidly gaining traction. In fact, it achieved a 9% increase in audience impressions, translating to an impressive 6.6 million audience members within the tracking week of April 4-10, 2025, according to data from Luminate. This growth reflects more than just numbers; it indicates how Natasha’s music continues to engage and connect with audiences, a key element of her artistic identity.

Produced by the iconic Romeo Santos—who is himself a powerhouse in Latin music—“Desde Hoy” leverages a blend of traditional sounds with contemporary influences, thus appealing to a broad spectrum of listeners from various backgrounds.

A Time of Transition in Latin Music

The success of “Desde Hoy” occurs within a broader context of transformation in the Latin music industry. The genre has experienced exponential growth in recent years, with streaming services like Spotify and Apple Music giving rise to new artists and subgenres. With this growing audience, established artists like Natasha have found themselves navigating a competitive landscape where musical innovation and personal branding have become key.

Moreover, Natti Natasha’s solo success is noteworthy because, in the 2020s, chart-topping female artists have been few. The Tropical Airplay chart has seen a surge of male-led collaborations, making Natasha’s solo achievement even more significant.

Celebrating Female Artists in Latin Music

With her single ascending to No. 1, Natasha joins an elite group of female solo artists who have achieved similar success on the Tropical Airplay chart in this decade. Notable songs include:

• "Despechá" by Rosalía – a hit that secured a four-week reign in 2022.
• "Si Antes Te Hubiera Conocido" by Karol G – which broke historic records with a 31-week dominance from 2024-2025.

This highlights a burgeoning recognition for women in Latin music, building a narrative of empowerment and celebration among women artists in an industry known for its competitive edge.

The Future of Natti Natasha

Looking ahead, "Desde Hoy" positions Natti Natasha for continued success as she capitalizes on this momentum. Her fourth album promises a mix of heartfelt lyrics and catchy rhythms, a hallmark of her trademark style. The release serves not just as a continuation of her catalog, but as a statement about her evolution as an artist who is unafraid to embrace change while staying true to her roots.

Natasha’s re-emergence on the Tropical Airplay chart not only marks a personal victory but also sends a message of resilience, urging artists everywhere to remain committed to their crafts, regardless of ups and downs.

FAQ

What is the significance of "Desde Hoy" for Natti Natasha?

"Desde Hoy" marks Natti Natasha's first solo No. 1 on the Billboard Tropical Airplay chart after a five-year gap, making it a pivotal moment in her career and reflecting her artistic growth.

Who produced "Desde Hoy"?

The track was produced by Romeo Santos, who is a renowned figure in Latin music and has previously collaborated with Natti Natasha.

How does "Desde Hoy" fit into the current landscape of Latin music?

The song showcases Natti Natasha's ability to connect with audiences in a rapidly evolving industry characterized by emerging artists and genres, emphasizing her resilience and adaptability.

What impact has streaming had on Latin music?

Streaming platforms have significantly boosted the visibility and accessibility of Latin music, paving the way for both established and new artists to reach broad audiences.

What does this achievement mean for female representation in Latin music?

Natti Natasha's success with "Desde Hoy" highlights the importance of female voices in Latin music, showcasing that women can and do lead charts independently in an industry that often prioritizes collaborations.

In summary, "Desde Hoy" is more than a song; it is a testament to Natti Natasha's journey, the evolution of Latin music, and the promising future of female artists within the genre. As she celebrates this achievement, the industry looks on with admiration and anticipation for what her next steps will be.