Ed Sheeran has long been a fixture on the pop music landscape, known for his catchy melodies and heartfelt lyrics. Yet, even a seasoned artist can't escape criticism. With the recent release of his new single "Azizam" on April 4, 2025, Sheeran faced a sharp critique from a popular TikTok reviewer known as The Swiftologist. The review accused him of lacking creativity and regurgitating past hits. How does a world-renowned artist like Sheeran respond to such stark criticism? By maintaining a sense of humor, as he casually remarked "lol" in a social media comment. This interaction not only highlights Sheeran's personality but also raises questions about artistic growth in an industry that often prioritizes commercial success over innovation.
As we unpack the layers of this story, we'll explore Sheeran’s illustrious career, the reception of "Azizam," and what this criticism might mean for the artist moving forward.
The Swiftologist, whose real name is Zachary, operates a popular TikTok channel where he critiques music and pop culture. His review of "Azizam" wasn't just tepid—it was electric with harshness. Referring to the song as “the same f**k-ng thing” as Sheeran's earlier singles like "Shivers," "Bad Habits," and "Shape of You," he expressed frustration over a perceived lack of growth in Sheeran's songwriting. “There has been no evolution from 2016,” he lamented, indicating a monotony he feels has plagued Sheeran's later works. He rated the experience of listening to the new track as time wasted, stating unequivocally that he would “never get these two minutes of my life back.”
In fairness, what comes through in Zachary's critique echoes sentiments that some music lovers have felt for years about pop music as a whole: that today's hits can often seem like variations of popular formulas rather than fresh compositions. This perspective invites broader discussions regarding the creative pressures artists face in the commercial music industry.
Ed Sheeran’s journey to superstardom began in his teens with a series of viral performances and songwriting gigs that caught the attention of major labels. His unique blend of genres—from folk to pop and R&B—has led to numerous accolades including multiple Grammy Awards. Every release typically garners attention, both commercially and critically.
Sheeran's early works, such as + (2011), continue to echo through the industry, setting a foundation for a career characterized by mainstream success. His ability to craft relatable lyrics and melodies that resonate with listeners has established him as a household name, but this success comes with scrutiny.
Critics, like Zachary, argue that with such a consistent hit-making formula, Sheeran runs the risk of becoming predictable. Still, a substantial portion of the audience appears to enjoy his musical style; many followers appreciate the comfort of familiarity in his tracks, which have dominated Billboard's charts and secured significant streaming plays.
Despite the sharp critique, Sheeran’s response—employing minimal humor—demonstrates his resilience and self-awareness in handling criticism. This is not the first time Sheeran has encountered negative feedback; his career has been punctuated by a range of opinions regarding his sound and artistry.
For example, similar criticism came after the release of "Bad Habits," a track met with both success and skepticism, prompting debates about authenticity versus commercial pandering. Sheeran's knack for shrugging off harsh words highlights an essential part of artist life: not catering to all opinions while staying true to oneself.
Following his ignition of the current debate with a simple "lol," fans saw Zachary’s apologetic reply. “King I’m so sorry,” Zachary said, shifting his tone to invite a more collaborative examination rather than purely criticizing.
This interaction has led fans to engage in a deeper discussion about what realistic expectations they hold for an artist of Sheeran's magnitude. Most public figures develop thick skins over the years, and Sheeran appears to embrace the ebb and flow of public reception.
Amidst the chatter and critique surrounding "Azizam," Sheeran recently revealed that he intends to release a series of five albums titled Play, Pause, Rewind, Fast-Forward, and Stop. This ambitious endeavor mirrors the sequential, mathematically themed releases of his prior works (+, x, ÷, =, and –).
This thematic continuity indicates Sheeran's intention to keep experimenting while adhering to a well-loved format. It allows him to channel both nostalgia and novelty simultaneously. Fans eagerly anticipate how he will blend new ideas with established motifs, bringing fresh material to classic sounds that have proven successful.
This ongoing dialogue about Sheeran’s songwriting transcends him as an individual artist; it reflects a broader trend in today’s music industry, where commercial viability often supplants artistic experimentation. Many artists face pressures to produce hits rather than maintain an evolving personal style. The concerns raised by critics like Zachary are indicative of cultural desires for diversity and innovation in an era often criticized for formulaic music.
As Sheeran releases new content, he may face continued scrutiny similar to what R&B artists or pop stars experience—moments of drastic public opinion swings with every new release. Moreover, many wonder whether the skepticism from critiques will influence Sheeran's forthcoming projects. Will he strive to create hits with more complex themes, or will he continue to rely on the familiar sounds that have traditionally offered commercial success?
Ed Sheeran’s light-hearted interaction with a criticism-rich review raises pertinent questions not only about his music but also about the math of identity in a commercially driven industry. As fans await more from Sheeran, "Azizam" will undoubtedly serve as a pivotal point for conversations about the role of art, authenticity, and creative evolution in mainstream pop.
Echoing through the digital corridors of TikTok and beyond, the interplay between an artist’s work and public perception encapsulates the complexity of modern artistry. While Sheeran may have a formula that works, he is also ensuring that the laughter continues, demonstrating that with perseverance and humor, one can navigate the critiques of media while still being a beloved figure on the music charts.
"Azizam" is a dance track that showcases Sheeran's signature style. While specific lyrical themes can vary, it engages listeners with catchy melodies typical of his past hits.
Sheeran reacted to harsh criticism of "Azizam" by commenting "lol" on a TikTok video, demonstrating his ability to take critique in stride with humor.
The Swiftologist, whose real name is Zachary, is a TikTok creator known for his commentary on music and pop culture. He gained attention for his critical assessments of popular songs, including Sheeran's.
Ed Sheeran announced plans to release five forthcoming albums named Play, Pause, Rewind, Fast-Forward, and Stop, following the themes of his previous albums.
Yes, all of Sheeran's prior albums have achieved success, with many charting in the top five of the Billboard 200 and several tracks hitting the top 10 of the Billboard Hot 100.
Critics have raised concerns about the formulaic nature of Sheeran's compositions, suggesting that his music may lack evolution and originality over time. Nonetheless, many fans appreciate his catchy, relatable songs.