The vibrant energy of Latin music echoes globally, with its roots deeply embedded in culture, history, and passion. Few artists have personified this expression as brilliantly as Celia Cruz, who, despite passing away in 2003, remains a towering figure in the genre. As she would have celebrated her 100th birthday in 2025, the upcoming Billboard Latin Women in Music Awards offers an extraordinary opportunity to pay homage to her legacy. This event, airing live on Telemundo on April 24, promises not only to celebrate Cruz’s iconic contributions but also to reflect on the evolution of Latin music over the past century.
Celia Cruz’s legacy extends beyond her music; she became a global symbol of Afro-Cuban culture and influence in the salsa genre. Born on October 21, 1925, in Havana, Cuba, Cruz emerged as a powerful vocalist, captivating audiences with her dynamic voice and charismatic stage presence. Her artistic journey began with the orchestral genre in the 1940s and soared during her tenure with La Sonora Matancera, one of the most famous Cuban salsa bands.
Her career highlights include hit songs such as “La Vida es un Carnaval,” “Rie y Llora,” and “La Negra Tiene Tumbao,” each resonating with themes of joy, resilience, and cultural pride. Cruz’s iconic rallying cry of “¡Azúcar!” became synonymous with her vibrant persona and was emblematic of her ability to transcend music genres.
Announced on April 15, 2025, the tribute performance will feature an inspiring lineup of renowned Latin artists. Ivy Queen, La India, and Olga Tañón—all of whom are recognized award-winning musicians—are set to bring Cruz’s most iconic hits to life. Their performances are expected to not only honor Cruz's music but also evoke a sense of nostalgia and celebration among audiences reminiscing about her impact on Latin music.
In an official statement, the producers noted that the tribute aims to create an "electrifying and deeply moving" experience for viewers. This performance will serve as a bridge connecting Cruz's storied past with the contemporary vibrancy of Latin music today. Additionally, Ivy Queen, La India, and Tañón have all made significant contributions to the industry, further symbolizing women's empowerment within Latin music.
This year marks the third installment of the Billboard Latin Women in Music awards, recognizing the outstanding contributions of women in the Latin music industry. The awards program not only celebrates established names like Cruz but also highlights emerging talent.
Beyond the centennial tribute, several notable awards will be presented during the ceremony:
Hosted by Mexican star Ana Bárbara, the awards ceremony, a two-hour event, looks to celebrate the achievements of these remarkable women in front of a global audience.
Cruz’s influence on Latin music is profound. As a pioneer in a male-dominated industry, she opened doors for generations of female artists. Her accomplishments serve as a testament to the resilience and talent of women in the music industry. During her lifetime, Cruz broke through countless barriers—traveling around the world, being celebrated in both in her homeland of Cuba and in the broader Latin community.
Her legacy is frequently invoked in discussions about representation in music. Cruz's approach to her art was as much about empowerment as it was about melody—she uplifted the voices of those from the Afro-Latin community and pushed against the tides of gender and racial discrimination prevalent in the industry.
Celia Cruz's career has paralleled the vast evolution of Latin music itself, which has undergone significant transformations over the decades. From traditional roots to modern hybridizations, artists have continually redefined what Latin music means—encompassing a broad array of styles that blend influences from diverse cultures. Today, the rise of reggaeton and Latin trap underscores how quickly the genre continues to adapt.
These transformations mirror global trends in music consumption, where traditional radio has given way to streaming services, allowing artists to access and engage with their audiences more directly. Cruz’s music, with its infectious rhythms and heartfelt lyrics, remains relevant and influential, illustrating how original genres influence newer forms.
The tribute to Celia Cruz at the Billboard Latin Women in Music awards is not merely a retrospective celebration; it is a reminder of the ongoing struggle for representation, recognition, and equality in the music industry. By bringing together powerful artists for this performance, the awards construct a narrative of solidarity—bringing female artists from different genres together to honor someone who laid the groundwork for many.
Moreover, this tribute aligns with a broader cultural movement that seeks to highlight the contributions of women in an industry historically dominated by men. The cultural implications of honoring Cruz at this time hint at a growing recognition of diversity within the Latin music sphere.
The upcoming centennial tribute to Celia Cruz at the Billboard Latin Women in Music awards represents more than simply honoring a beloved artist; it reflects the pulsating heart of Latin culture and artistry. As Cruz’s music reverberates through generations, her life story and legacy inspire countless musicians—reminding us all that music, at its core, is about connection, resilience, and the celebration of life.
Her legend will continue to thrive, and as we approach the 2025 awards, Cruz’s assertion of “¡Azúcar!” rings louder than ever, symbolizing joy, vitality, and the enduring spirit of Latin music.
The ceremony will air live on April 24, 2025, at 9 p.m. ET.
The tribute will feature Ivy Queen, La India, and Olga Tañón, renowned stars in their own right.
Awards will be presented to several artists, including Anitta (Vanguard Award), Belinda (Evolution Award), Chiquis (Impact Award), Ha*Ash (Unbreakable Award), and Natti Natasha (Unstoppable Award).
Celia Cruz is recognized for her pioneering contributions to salsa music and her representation of Afro-Cuban culture, breaking barriers for women and marginalized communities in the music industry.
The event will be broadcasted exclusively on Telemundo, as well as on Universo, Peacock, and the Telemundo app across Latin America and the Caribbean.