In a festival filled with star-studded appearances and electrifying performances, it was an unexpected wardrobe choice that stole the spotlight at Coachella 2025. Addison Rae, the TikTok sensation turned pop artist, turned her performance into a spectacle that harmonized fashion and music with striking intrigue. As Rae wrapped up her set alongside avant-garde act Arca, she revealed the release date of her highly anticipated debut album—June 6—by showcasing the words written on the back of her pink undergarments, a bold move that sent the audience and her millions of fans into a frenzy. This moment marked not only a significant milestone in Rae's career but also illustrated the evolving dynamics of the music industry, where artists are increasingly finding innovative ways to engage with fans.
On April 14, 2025, Coachella attendees witnessed a moment that encapsulates the festival’s spirit of spontaneity and artistic expression. As Rae concluded her performance of the remix of her single “Aquamarine,” the act culminated in a playful yet audacious revelation of her album’s release date that seemed to resonate with both humor and confidence. “I love you, Arca!” she exclaimed, punctuating the performance with an affectionate acknowledgment of her collaborator.
Arca, known for their boundary-pushing sound and visuals, added depth to Rae's presentation, pushing traditional pop aesthetics into new territories. Their collaboration has not only highlighted Rae's versatility as an artist but also underscored Arca's influence in shaping contemporary music with an experimental edge.
Addison Rae Easterling, or simply Addison Rae, initially gained fame through lip-syncing videos on TikTok, amassing over 88 million followers. While her rise as a social media influencer is well documented, Rae's foray into the music industry has garnered both excitement and skepticism. With her debut album, "Aquamarine," Rae signals a serious commitment to her musical ambitions, a transition that has been further validated through her collaborations with established songwriters.
Rae's partnership with songwriters Luka Kloser and Elvira Anderfjärd from Max Martin’s MxM Music indicates her intention to create quality music that resonates with pop sensibilities, and her approach is clearly personal. “Luka started playing the piano, and then literally, it was like magic,” she shared in a discussion with Rolling Stone, referring to the creative process behind her single "Diet Pepsi." This indicates a collaborative spirit focused on authenticity, aiming to carve a distinct identity in an industry often known for its transactional relationships.
Rae's pathway to securing a music contract involved a determined pitch that showcased her vision. “I walked in with a binder, and I made a slideshow,” she revealed. The anecdote illustrates a strategic approach to her artistry, as Rae conveyed her envisioned self to potential labels with a carefully curated mood board—an imaginative take that mirrors her platform on TikTok.
"I just mood-boarded my vibes. I literally had no music to play him at that point, so it was about trust," Rae explained about her approach. This moment underscores the importance of narrative and personal branding in the music industry, particularly for artists transitioning from different fields.
The intersection of social media and music has transformed how artists launch their careers today. Rae embodies this shift; her success illustrates how digital platforms can serve as launching pads for musical talent.
Coachella serves as a crucial cultural touchstone in the music industry, where numerous artists gain significant exposure. For Rae, performing at one of the most prestigious festivals indicated her growing credibility as a pop artist. The festival has historically marked the evolution of artists and their music careers, helping many gain traction at pivotal moments.
Founded in 1999, the Coachella Valley Music and Arts Festival has not only become synonymous with iconic performances but has also launched the careers of numerous artists across genres. The festival's eclectic blend of indie, hip-hop, and rock has fostered a platform for collaboration, experimentation, and cultural dialogue.
As artists take to Coachella's stages to experiment with their sound and engage with vibrant audiences, the festival continues to reflect broader trends in the music industry, where live performances increasingly serve as venues for bold announcements and creative expressions.
While Rae’s announcement was met with enthusiasm, it also raises questions around the challenges of transitioning from influencer to artist. Historically, artists with roots in social media often face skepticism regarding their musical capabilities, struggling against stereotypes tied to their original platforms.
Set to release on June 6, 2025, Rae's "Aquamarine" strives to prove her dedication and talent. The album is set to include collaborations that reflect Rae's growth as an artist while aligning her with industry stalwarts, giving her credibility within the genre.
Addison Rae's announcement at Coachella 2025 was a daring culmination of elements that reflect not only her journey but also the innovative pathways available for new-age artists. As she ventures into the complex realm of music, her ability to merge her social media background with genuine artistry will define her trajectory. June 6 promises to be not only a release date but also a defining moment where Rae must demonstrate her authenticity and commitment to a new chapter in her career.
June 6, 2025.
Rae revealed the release date by writing it on her underwear during her performance at Coachella.
Notable songwriters Luka Kloser and Elvira Anderfjärd, associated with Max Martin's MxM Music, have worked on the album.
Rae secured a music contract by presenting a focused vision of her artistry through a carefully crafted binder and slideshow during her label meeting.
Themes of self-identity, empowerment, and the realities of fame are anticipated based on Rae's personal journey and experiences.